Context marketing is about timing interaction so that it is relevant and provides the right content to the right candidate at just the right moment.
Lets first discuss content marketing. In simple wording, content marketing is the method of writing educational, informative content related to your product or service. There are so many important reasons for the expression “Content is king.” If we talk about context marketing, it goes beyond content marketing.
What is Context Marketing?
Context Marketing is the act of producing a message that delivers to specific consumer wants and needs at particular times in their lives. It is a set of best practices created to increase your content value to your prospects and customers.
Context marketing is significant to your online marketing strategy because it allows you to provide a more personalized practice for leads. Context marketing also includes the best times for the advertiser to place content in front of consumers.
Context marketing has five foundational elements to succeed in performing context marketing for creating a new piece of content and for digital campaigns.
It is essential to succeed in a complete understanding of the members of your viewers. You always have to remember your target customer is a human being, whether your business operates in a B2C or B2B environment.
The basis for successful customer communications is understanding. To develop relevant, empathetic content for your audience, you need to gather demographics information, likes, dislikes, needs, and at last, how they spend their time online.
Keywords will remain the base of all content as they are still the primary input for search. Based on the searcher’s location, mindset, preferences, and other personal factors, there are many variations of these keywords. It is the human nature that one person thinks, and searches are entirely different from another.
So the creator has to spend time identifying the topical groups of words and phrases you will want to incorporate into the content you create. Even there are several useful free and paid tools available to handle keyword research. One of the best ways is to start with Google Search Console, and your site search to see which search queries your present customers are leading.
Answering your users’ questions through the content help in directions the intention of searches they conduct to meet their various needs, reduce their frustrations, or defeat their challenges.
In particular, informational content must be accurate and complete to secure the questions asked by your audience are fully answered.
The content you create should have a goal or purpose that should fall in line with the intent, as mentioned earlier. Content goals should include studying the most useful exercises related to your industry and studying something new about your products or services. Content marketing goals and purposes also hold new products or services you offer.
5.Test for Victory
Establishing your goals for your content requires calculating whether they are achieved according to the plan or gaols. Depending upon the purpose, you have to track and report improvements on the bases of Website traffic, Search engine rankings and Conversions, etc.
Many online tools are available to observe organic visibility, conversion in real-time and engagement, for reporting campaign progress at regular intervals of time. It is most important to give time to review your data to resolve limitations.