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Digital Marketing

Top 10 Digital Marketing Strategies For Startups In 2020

Digital marketing strategies include an integrative method of how your business will use social media, search engines, emails, and content to promote your startups and business.
As the days of cold-calling, knocking on doors, and using traditional advertising are over. The average person spends at least 5 hours per day online.
This simple fact is all the reason why you need a digital marketing strategy.

Do you know that 90% of Indian Startups fail in the first few years and shut down within five years? If you imagine that startups closed down due to the shortage of fresh ideas or lack of capital, then you are wrong.
There are so many startups that are well-funded and contain unique ideas but have failed in the past. It happened only because of a lack of creativity, experience, and innovation.

If you have an excellent unique idea, team, and funds, simply these are not enough to expand your startup, profitable, and make it stable.
There is a need to make more customers profit and sales, which can only be achievable by choosing the right digital marketing strategy for your startup.
You have to remember that the same old traditional marketing strategies don’t operate well every time. So you need to choose and combine the right marketing channels and come up with an unbeatable digital marketing strategy.

Following, our team is going to share the top ten digital marketing strategies that you can use to grow your startup:

1.Social Media Marketing

Social Media Marketing is the most reliable digital marketing strategy to get publicity and customers for your startup. It is a low-cost digital marketing strategy to use for your business.

Social Media Marketing has the power to turn your startup into a profitable brand, but you must know how to use it.

Following are some social media platforms, but you need to choose the right platforms for your startup:

Facebook – Facebook is the most common social media marketing platform, with more than 2 billion users. You can use Facebook for almost any niche or promote any product. It is the most affordable social media platform to promote your business.

Twitter – Twitter can also benefit you improve your startup. It is the best platform for B2B businesses but can also work for B2C companies. 

Instagram – Instagram is the best platform if you have fashion, beauty, modeling, health, photography, and fitness-related business.

LinkedIn: LinkedIn is a platform for professionals and experts. That’s why it is most beneficial for b2b businesses. 

2.Email Marketing

Email Marketing is the various essential and cost-effective digital marketing strategy to grow startups. A study shows email marketing delivers the highest ROI (Return-On-Investment).

It means that if you are neglecting email marketing, you are avoiding your customers.

There are so many startups who are not focusing on email marketing. Email marketing is the best digital marketing strategy you can start before starting your actual product or company.

3.Search Engine Marketing

Search Engine Marketing is the most reliable digital marketing strategy to get immediate results for your startup. You can promote on search engines for your startup and can get more publicity, traffic, and sales.

Search Engine Marketing is beneficial to reach your target audience, High Return On Investment. At last, you will have complete data and insights to improve your SEM campaigns in this digital marketing strategy.

4.Search Engine Optimization

Search Engine Optimization is one of the most cost-effective channels that deliver a higher Return On Investment than other digital marketing strategies.

Search Engine Optimization is the process of getting organic traffic from search engines without any added cost. You can continuously acquire new customers for your startup, without any money using this digital marketing strategy.

Some significant benefits Of using SEO for your startup are cost-effective, long-lasting results, increase your reach organically, etc.

5.Influencer Marketing

Influencer Marketing is one of the most popular digital marketing strategy these days. It is an inexpensive and highly effective digital marketing strategy to grow your startup.

Influencer Marketing can get massive exposure for your startup. It can also help you gain trust and customers for your startup. This digital marketing strategy gives you low-cost marketing and easy to use digital marketing strategy.

6.Content Marketing

Content Marketing is a highly effective digital marketing strategy to grow your startup. According to a current record by the content marketing institute, 90% of organizations are actively using content marketing for their companies.

This digital marketing strategy generates three times more leads than paid search, according to some researches. It is a more inexpensive and effective digital marketing strategy for your business.

7.YouTube Marketing

YouTube is the second most famous and successful search engine in the world. There are more millions of active users on YouTube currently in India. 

That is why many brands are using YouTube as an effective digital marketing strategy to reach out to their target audience.

But these days, startups are for not considering YouTube as a part of their digital marketing strategy.

8.Viral Marketing

If you require to create massive sales, traffic, and create online buzz for your startup, nothing is more satisfying than viral marketing.

If you can create content that can go viral, you can get overnight success with viral marketing.

In this kind of digital marketing strategy, you need to generate content from a unique angle and should have a robust marketing plan to promote it.

9.Referral Marketing 

To develop a large customer base or fan-following, then nothing can be as high as referral marketing. In referral marketing, your customers become your sellers. 

Research tells that 92% of people trust personal recommendations. That’s why this digital marketing strategy can expand your business on automation. 

There are so many digital marketing strategies to encourage people to recommend you. But always remember most of the time, people recommend something to others if they are satisfied, and experiencing it well.

10.Published On Top-Tier Publications

If you want a massive presentation and traffic, you should try to get featured on a popular publication. This digital marketing strategy to startup business instantly.

If you want to use this digital marketing strategy to grow your startup, then you need to connect with our team to provide digital marketing services to build secure connections with journalists and editors of the publications.