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Digital Marketing

Google Announces Latest Page Experience for a Better web

Google declares a future addition to search rankings that will include Core Web Vitals as a ranking signal. This Core Web Vitals consists of metrics related to visual stability, speed, and responsiveness, which will help site owners measure user experience on the web.

Google is launching a new ranking signal to improve the overall experience presented by a page, which will join Core Web Vitals with existing user experience signals.

The program is stages of development and not going to launch until at least next year.

 About Latest Page Experience Signal 

The page experience signal measures how users can observe the experience of interaction with a web page.
The page experience signal consists of the Core Web Vitals and the existing page experience metrics such as mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.

Google is also working on recognizing and measuring characters of page experience. It means that they plan to join more page experience signals every year to both further align with evolving user expectations and increase the aspects of user experience that we can measure.

Core Web Vitals

Introduced earlier this month, the Core Web Vitals are metrics correlated to speed, responsiveness, and visual stability.

Following has defined by Google as the Core Web Vitals:

  • Largest Contentful Paint: An ideal LCP time taken for a page’s content to load in 2.5 seconds or faster.
  • First Input Delay: An ideal time is taken for a page to become interactive is less than 100 seconds.
  • Cumulative Layout Shift:  The amount of unexpected layout shift of visual page content consist of an ideal measurement of less than 0.1.

Page Experience Ranking 

We all know that great page experiences allow people to get more done and engage more deeply; in contrast, a wrong page experience could stand in the way of a person being able to find valuable information on a page.

Google targets to help more site owners build pages that users enjoy visiting by adding Core Web Vitals as ranking factors and joining them other user experience signals.

Google will likely rank the page higher in search results, if it discovers that a page is providing a high-quality user experience, based on its page experience signal.
Meanwhile, content relevance is still supposed essential when it comes to rankings.

As Google specifies that a page experience signal is a tie-breaker of sorts, which means if two pages are providing excellent content, the one with the more powerful page experience signal will rank higher in search results.

Assessing Page Experience

Still, now there is no particular tool for assessing page experience as a whole.
But it is possible to measure the specific elements that go into creating the page experience signal.

Measuring Core Web Vitals

When it appears to measure Core Web Vitals, site owners can use a variety of Google tools such as Search Console, PageSpeed Insights, Lighthouse, Chrome DevTools, Chrome UX report, etc.

A plugin for the Chrome browser will be available soon to immediately evaluate the Core Web Vitals of any page you are looking for. Google is additionally working with third-parties to make Core Web Vitals to other tools.