picture of Facebook and Instagram shops
Social Media Marketing

Introducing Facebook & Instagram Shops: Small Businesses Sell Products Directly Online

Facebook is now introducing Facebook Shops, which provide small businesses to set up online stores on Facebook & Instagram.
Facebook is developing its e-commerce abilities by working it possible for businesses to sell products directly on their Facebook and Instagram pages.


Due to the COVID-19 pandemic, small businesses are struggling, and with stores shutting, many are looking to bring their business online. So Facebook is trying to make shopping seamless and allow anyone from a small business partner to a global brand to use their apps to connect with customers.

Launching Facebook Shops

Facebook Shops is simple and designed to be a mobile-first shopping experience, which includes both creating a shop and buying items from one.
The Facebook shop includes the feature in which businesses can pick which articles to feature and highlight numbers of products in individual sections. Individual brands can customize their shops to a specific range to feel more authentic online shopping.

Facebook Shops are discoverable within a business’ Facebook page or Instagram profile. Customers can communicate with the firm through WhatsApp, Messenger, or Instagram directly during the buying process if they have any questions. Transactions can be performed instantly on Facebook.

Following are the more shopping features by Facebook, which are going to include in its app

Instagram Shop

Instagram Shop is going to be similar to Facebook Shops, which will include a new way for people to discover and buy products without leaving the app. Instagram shop’s new feature will be discoverable through the explore section, where users can browse products from their favorite brands and make purchases in a single place.

At the end of this year his year, Instagram will be adding a ‘Shop’ tab in the navigation bar, which will make it easier to find businesses’ online stores.

Live Shopping

Now Facebook is going to shop easier for products in real-time. Facebook is working on ways for products to be sold in real-time through Facebook Live because people have been using live videos to showcase their products for many years.
Throughout the broadcast, pages can tag products from their Facebook Shop, which will be shown at the bottom of the video.

People joining the live stream can tap on the products to discover more about the product and make a purchase.

Loyalty Programs

Facebook will also test, which makes it easier to earn rewards with businesses you like by allowing you to connect your loyalty program. Customers will be able to get and keep track of rewards.
Right now, this Loyalty program is not yet available but currently in the testing stages.

Operating With Partners

Facebook is working more closely with several partners such as Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics to support small businesses to develop and grow.

These tools can reduce the pressure small businesses are facing right now.

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